Creative account lead
Art Direction
Page design
Sony Mobile
Global product and landing pages
My role
As the creative lead on the Sony account, I was in charge of all art direction across the multi-product platform, developed content ideas, photography briefs and asset guidelines to create immersive brand experiences at a global scale.
Key results
Build a fantastic client relationship and expanded Sony’s account portfolio to include all Xperia products, making it the agency's most profitable account at the time.
For Sony Mobile we developed a new content strategy, defined dynamic creative territories and asset creation guidelines across the global platform.
Following UX insights, we re-structured the page flow, championed the camera by introducing the use of Taken with Xperia photography and feature icons across the pages. At the same time, we re-focussed the pages to show off the product design in all its glory.
SONY MOBILE product pages
Technical note - Sketch workflow
We optimised the workflow by introducing Sketch’s symbol system to create a module library that super-charged the page creation and asset delivery. Enabling the rapid launch of hundreds of world-class product pages every year.