Brief
To create a product video and imagery for the new Sony Handycam range page, communicating all the latest features and benefits.

My role: As the Art director on the Sony account I developed concepts and storyboards to bring the Sony products to life.

Key results

• Clear and engaging visual communication of the key product benefits.

• Extensive content to cover the new range and features across the product ecosystem.

• Established Hugo&Cat as a key partner for Sony’s global content platform.