Brief
To create video content for Nokia.com, showcasing the key features of Nokia's entry-level smartphones for emerging markets.

Our response
Changing the approach from standard CGI product videos, we proposed a lifestyle-focused approach that told a story around the phones and organically showcased the new features.

Over the next three years, copywriter Nick Tebbut and I formed the creative team driving the content strategy and development, giving Nokia product campaigns that reached a global audience.

Key results
Our award-winning content delivered higher views than ever before and gave Nokia a bank of ownable content that defined their product's identities. It helped the global team strengthen their relationships with local markets. And it kept them coming back to work with us time and time again.