Branded design concept
Social design
Motion design
Stanley Black & Decker
Social branding design solution
Brief
To make the Stanley brand look and feel consistent and ownable across their social channels.
My role
I crafted a design solution utilising bold type, solid colours and recognisable icons. I took them on a journey spanning feature stories, history posts, customer reviews and UGC content to create a branded and engaging narrative.
Key results
The successful implementation across their social media feeds and a very pleased client led to a trusted long-term partnership and lots more projects.
Campaign post
Feature post
History post
Tool tip post
For the Black&Decker brand, I developed a distinct line device which worked as a strong brand identifier and narrative guide. At the same time creating an easy way to reframe and refresh existing assets.
Clear content principles created a framework for consistently conveying the brand across social channels and third party apps like Amazon.
Amazon product page