Sony Handycam
Concept development
Storyboard
Photo/video shoot Art Direction
Product video and image refresh
Brief
To create a product video and imagery for the new Sony Handycam range page, communicating all the latest features and benefits.
Our response
We pulled out all the stops for this one and created a story-led visual experience, demonstrating the features Optical SteadyShot and built-in projector in playful and imaginative ways. We created a fun product video and an extensive range of lifestyle product images, perfectly tailored to the target audience.
Key results
Clear and engaging visual communication of the key product benefits.
Extensive content to cover the new range and features across the product ecosystem.
Established Hugo&Cat as a key partner for Sony’s global content platform.
Concept + storyboard
My role
To concept, present and sell the idea to the client
Research creative ways to showcase the new features
To storyboard concept and create photography shotlist
Brief director and photographer on story and style
Art direct video and photoshoot
Oversee postproduction and photo retouching
Directed design implementation across the Sony platform
Social stories design
Sony Handycam product video
Key visual
